No free VP through ZVRS?

I do not currently have a VP.  If I go to ZVRS, it looks like everything is free if I trade in my Sorenson VP, but if I do not have a VP, then I need to pay??

Sorenson VP is free for me.  It seems like if ZVRS wants business of new customers, they should offer the same deal as porting customers from Sorenson.  Otherwise, I might just choose Sorenson for my first VP.

Anyone have any advice?  I know it's a hot topic right now.